During the days of Covid-19, people are staying at their homes to be safe. In Turkey, we are having some restrictions like curfew and prohibition of traveling. But for the becoming Mother’s Day, our aim is to make a communication that warms people against the hard times and to emphasize how precious our mothers are, especially in these hard days.
So, we have decided to explain it by using the major changes through a mother and child relationship. We used a young man who is spending more time in the kitchen than ever before, and even though he doesn’t know how to cook well, he is trying to make things even harder like bread, which is a popular subject on Covid days. Well, the times he fails in the kitchen, his solution will be calling her mother again and again.
We have reinterpreted a famous Turkish song to transmit the message and the feeling.