First - 60 minutes of freshness / Fresh loop

Mondelēz - First 60 Minutes Campaign

First - 60 minutes of freshness / Fresh loop

The film is made for the launch of First 60 Minutes product. The unique selling proposition of the product is it maintains its taste and freshness for 60 minutes long.

Although we have very limited time for a launch film we came up with a simple idea and managed to sort it out. The idea was fresh loop. We showed a white-collar boring at work and then her refreshment moment with First 60 Minutes with a loop visualization.