During the pandemic period, "risk" is one of the hottest topics on the agenda. But beyond personal risks, being a risky factor for your beloved ones is a common worry for everyone.
Thus, in the campaign, we used a kid coming from school. Then showed how risky and possible it is to carry the bacterias you get from outside, to home. We picturized the bacterias he got from where he touched during the day with a 3D visual effect. Also mentioned that Activex removes 99,9% of bacterias, unlike other liquid soaps and takes care of you and your beloved ones.